Our journey began as a former college baseball player and TV news journalist. We both dedicated our lives pursuing a dream of reaching the highest stage in our respective fields. Along the way we realized you can have all the success you want, but to reach that next level you need support.
After many years assisting brands with marketing, we decided it was time to combine our experience and give back to those who were in our shoes.
For that reason, Maccrist was born. An agency made for athletes to leverage their influence through all phases of their collegiate, professional and post-playing careers. From day one our mission remains the same- to build connections, share knowledge and create opportunities for every athlete.
For us, people and family are at the heart of what we do. It’s why we call ourselves Maccrist. Named after our late grandfather's Malcolm and Cristobal, Maccrist serves as a constant reminder to be true to ourselves and treat everyone as a part of our family.
Since our inception, we have operated on the shared values of integrity, trust, authenticity, leadership, innovation and collaboration. These values act as guiding principles throughout our work and culture.
At Maccrist, we are inclusive leaders that embrace diversity. This is reflected in our ongoing commitment to creating an environment focused on empowerment and respect. We know that by celebrating our differences, we can all be stronger together.
We believe in the power of storytelling and that everyone has a unique story to share. Your story has the ability to make a difference. Impact one person, inspire the world.
So our question to you is...what’s your narrative?
Our vision is to empower and raise the profile of athletes everywhere.Samantha Latshaw | Founder