Welcome to Maccrist

We’re a full-service marketing agency in Buffalo, NY focused on growing your business.

Our Story

Hello, we are Shane and Samantha Latshaw, founders of Maccrist. We are a husband and wife team with over 20 years of experience assisting businesses of all sizes excel in their marketing efforts.

As a Latina and woman-owned business, we are inclusive leaders that embrace diversity and transparency with our clients. From day one, our mission remains the same- deliver high quality services that provide value, save you time and generate revenue for your business.

We started Maccrist with a vision to help businesses find their true potential, stay competitive and continue pushing forward no matter where the market moves.

People often ask us, ‘how did you come up with your name?’

We created the word Maccrist from a combination of our late grandfathers names- Malcolm and Cristobal. It pays homage to our family values that act as guiding principles throughout our business and company culture. Our name serves as a reminder of who we are and the reason behind what we do.

At Maccrist, we believe in trust, honesty, respect, innovation and authenticity. These values are deeply ingrained in us and influence how we do business. As an extension of your team, we are committed to you and your success.

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Samantha and Shane Latshaw

With the right resources, we believe any business can grow. At Maccrist, our job is to help you plant the right seeds and nourish your ideas into something bigger.

Samantha Latshaw | Founder

Our Process

We approach each campaign with a lean mindset and breakdown each phase from concept to maturity. It all begins with an idea.

Identify Illustration


  • An initial consultation is done to discuss your needs and current standing.
  • A situation analysis is conducted to understand what makes your business different, determine the problems you’re facing and find potential opportunities.
  • We establish your goals and define a timeframe for meeting objectives.
Develop Illustration


  • Everything needed to implement the campaign is arranged.
  • Research and competitive analysis is performed to best reach your target audience.
  • A marketing plan is created specifically for your business and budget.
Execute Illustration


  • The marketing strategy is put into action.
  • Completed objectives are communicated to the client.
  • Ongoing management and monitoring of the campaign.
Assess Illustration


  • Evaluate and measure the results.
  • Modify existing strategy if needed.
  • Repeat the process for new strategies.

Ready to Work Together?

Let’s chat about your ideas and we’ll build them together.